How to show up in ChatGPT
When a user asks an LLM for recommendations or listicles, the model returns sourced statements, not a ranked page of blue links. Prompt Goblin measures the gap between being discoverable on the web and being cited inside answers.
What predicts ChatGPT citations
- A direct answer in the first 50 words.
- Named-entity density: 15+ linked entities on the page.
- HTML tables: citation lift versus equivalent prose.
- Topical authority signal: connected entities and depth (r=0.41).
- Freshness: finance and news segments update within 30 days.
- Third-party presence: G2 / Capterra / Google Business Profile.
How Bing feeds ChatGPT
Bing powers a large share of discoverable citations for AI summaries. A clean Bing presence increases the crawlable surface that AI engines draw from.