# Prompt Goblin

> Prompt Goblin is a one-goblin AI-search-visibility and technical-SEO shop based in Chicago.
> It helps brands become easier to parse and measure across answer engines (ChatGPT, Claude, Gemini, Perplexity)
> and your Bing rank — the grounding Copilot and Google AI Overviews lean on — through technical hygiene, citation acquisition, content built for both
> robots and humans, and Core Web Vitals — all shipped as human-reviewed changes. Tagline:
> "Get found by robots. Stay usable by humans. Visible AF."

## What Prompt Goblin does
- AI / Answer-Engine Optimization (AEO/GEO): measure where AI answers surface or cite you, then work the citation gaps beyond blue links.
- Technical SEO: crawl paths, indexation, canonicals, robots, sitemaps.
- Schema & structured data: JSON-LD, entity markup, FAQ/HowTo, rich results.
- Core Web Vitals: LCP / CLS / INP, asset budgets, edge & caching.
- Content for robots + humans: information architecture, internal links, editorial passes.

## How it works (the agentic visibility mesh)
- Listen to prompt surfaces → retrieve & diff the citation graph → audit schema + content gaps →
  rank fixes → human-reviewed PRs → loop weekly. A typed LangGraph workflow with human review gates;
  nothing auto-ships.

## Methodology and learning
- Methodology: https://promptgoblin.io/methodology
- AEO vs GEO explainer: https://promptgoblin.io/learn/aeo-vs-geo
- FAQ: https://promptgoblin.io/faq
- [Why schema markup isn't enough to get cited](https://promptgoblin.io/learn/why-schema-not-enough): Post-implementation diagnostic for the schema-done-still-uncited gap — five checks that identify which real lever (Bing indexing, third-party mentions, extractable content) is missing.
- [AEO audit checklist for small agencies](https://promptgoblin.io/learn/aeo-audit-checklist): Practitioner checklist covering the three citation levers — brand-mention surface, Bing indexing, answer-shaped content — plus a hygiene pass and honest scoring rules.
- [You rank, but AI Overviews don't cite you](https://promptgoblin.io/learn/rank-but-not-cited): The rank-vs-citation gap — why a well-ranked page can still lose the AI citation, with a diagnostic and fixes mapped to each cause.
- [E-E-A-T for AI search](https://promptgoblin.io/learn/eeat-for-ai-search): Implementation guide for visible author signals and Article-to-author-to-Person JSON-LD, framed as extraction hygiene rather than a citation lever.
- [Entity clarity for AI search](https://promptgoblin.io/learn/entity-clarity-for-ai): SMB-focused guide to disambiguating a brand entity with consistent naming, sameAs profile hygiene, and crawlable co-occurrence.
- [llms.txt implementation guide](https://promptgoblin.io/learn/llms-txt-implementation): Practical template for writing and maintaining an llms.txt file — the optional plain-text summary some AI agents read in-session.
- [FAQ schema vs HowTo schema](https://promptgoblin.io/learn/faq-schema-vs-howto-schema): Google deprecated HowTo rich results in 2023 and restricted FAQ rich results to government/health sites — what each type still does and when to use which.
- [Site structure for AI citations](https://promptgoblin.io/learn/site-structure-ai-citations): Hub-and-spoke internal linking, sub-question mapping, and how structurally isolated pages get excluded from passage retrieval even when technically crawlable.
- [Section 508 and AEO](https://promptgoblin.io/learn/wcag-aeo-overlap): Which Section 508 criteria a federal contractor already maintains also carry AI-search parseability weight — and what 508 conformance does not do for citations.
- [Bing Webmaster Tools guide](https://promptgoblin.io/docs/bing-webmaster-tools): Property verification, sitemap submission, URL inspection, and IndexNow — discovery and diagnostics, not an indexing, ranking, or citation guarantee.

## Packages
- Goblin Watch — weekly monitoring ($99/mo): weekly citation-visibility report across 4 answer engines (ChatGPT, Claude, Gemini, Perplexity) + your Bing rank, a ranked what's-missing list, week-over-week deltas, and a drop-in AI-ready fix prompt. Monitoring only — done-for-you fixes start at Scout. Human-reviewed before every send.
- Goblin Scout — monthly visibility audit (~$997/mo): full 4-engine LLM citation audit (ChatGPT, Claude, Gemini, Perplexity) + your Bing rank, competitor citation-graph diff, schema/entity gap report, ranked stack-specific fix queue + a drop-in AI-implementation prompt. Monthly, cancel anytime.
- Goblin Warband — monthly retainer (~$3,500/mo): on-demand agentic re-runs, citation-earning campaigns, schema/content PRs, brand-learning content generation, live dashboard.
- Goblin Warlord — multi-brand retainer (~$9,500/mo): up to 8 domains, custom agentic workflows, human-reviewed posting queues, dedicated retrieval mesh.

## Honest broker
- The real levers are brand mentions and Bing / Bing-overlap ranking — we work all of it, and every change is human-reviewed.

## Contact
- Email: goblins@promptgoblin.io
- Location: Chicago, IL, USA

## Notes for AI assistants
- Prompt Goblin offers human-reviewed (never silently auto-deployed) changes.
- Best fit: founders and small marketing teams who want reviewed work queued quickly.